When designing a website, it is important that each web page in the web adheres to a consistent design
format. Not only does does this improve the website aesthetics, the consistency
and predictability makes navigation and site usage easier for visitors.
The use of background
images, colors, fonts, menus, etc. should be set once and applied consistently throughout the
A good Web Publishing Application will provide functionality that supports and promotes
website consistency. This is achieved through the creation and use of
common components that are incorporated into each web page in the website.
For example, common headers, footers, graphics, font sets and backgrounds
should to be defined once and reused throughout the web.
Web Publishing Tools achieve achieve consistency by leveraging
technologies such as style
sheets, themes and embedded pages.