Search Engines

Web Publishing Tools, Techniques and Methods

Organizations must always consider search engine marketing when designing and publishing a website.  There is no value in implementing a website that doesn't rank well in the major search engines.

Search Engines

Fortunately, there are many things that can be done to improve visibility of your website in search engines.

Here are a few tips and tricks:

  1. Use words and phrases on your site that your customers would use in searches.
  2. Create a web page title (meta tag) that succinctly reflects the content of the page.
  3. Create a page description (meta tag) that describes content & attracts visitors.
  4. Avoid the use of "drop-down" lists for website navigation.
  5. Don't use "frames" on your web site. They are unfriendly to search engines.
  6. When incorporating photos or graphics, include a image description (meta tag).
  7. Create great content that encourages other website owners to link to your website.
  8. Don't require visitors to enter data or press buttons to display data.
  9. Ensure that your website doesn't violate any search engine policies.
  10. Minimize file size (e.g. photos and graphics) so that web pages load quickly.
  11. Avoid changing directory or file names once your site has been published.

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