Web Publishing Tools, Techniques and Methods
It is very important for organizations to closely monitor website usage patterns. A good understanding of website visitors help organizations maximize the promotion and sale of their goods and services.
There is little point investing in a website and paying monthly web hosting fees if your website in not achieving the its intended objectives.
Web hosting companies sometimes include free web analytics software in their web hosting packages. Analytics software can also be obtained from third parties such as Google (Google Analytics).
Web analytic software ranges from very simple tools that simply display basic information from web server logs to highly sophisticated software providing a wealth of information.
The best business intelligence (BI) applications available today can slice, dice, summarize and present large volumes of data in understandable tables and graphs.
Web analytic software can answer important questions such as:
Using this business intelligence (BI), small businesses can make informed decision to:
If your web hosting package doesn't include adequate web analytic software, consider using a third party product such as Google Analytics. By simply entering a few lines of code on each web page, your small business can benefit from a wealth of business intelligence. Google Analytics, by the way, is available free of charge.